diff options
| author | Daniel Micay <danielmicay@gmail.com> | 2020-12-30 02:45:19 -0500 |
|---|---|---|
| committer | Daniel Micay <danielmicay@gmail.com> | 2020-12-30 02:49:06 -0500 |
| commit | 1a801e79de6d33133c29b970efa1605d6f290b27 (patch) | |
| tree | eab55c1f7b87639fffbdac191a50d45a3ad8a763 | |
| parent | f9390cb9cef36df81fd28f2c0b04a8ead946c359 (diff) | |
article on ads.txt/app-ads.txt placeholder record
| -rw-r--r-- | static/articles/index.html | 1 | ||||
| -rw-r--r-- | static/articles/sitewide-advertising-industry-opt-out.html | 87 |
2 files changed, 88 insertions, 0 deletions
diff --git a/static/articles/index.html b/static/articles/index.html index 34f54d7b..794566d8 100644 --- a/static/articles/index.html +++ b/static/articles/index.html @@ -52,6 +52,7 @@ <ul> <li><a href="/articles/server-traffic-shaping">Server traffic shaping</a></li> + <li><a href="/articles/sitewide-advertising-industry-opt-out">Sitewide advertising industry opt-out</a></li> </ul> </main> <footer> diff --git a/static/articles/sitewide-advertising-industry-opt-out.html b/static/articles/sitewide-advertising-industry-opt-out.html new file mode 100644 index 00000000..44456a51 --- /dev/null +++ b/static/articles/sitewide-advertising-industry-opt-out.html @@ -0,0 +1,87 @@ +<!DOCTYPE html> +<html lang="en" prefix="og: https://ogp.me/ns#"> + <head> + <meta charset="utf-8"/> + <title>Sitewide advertising opt-out | Articles | GrapheneOS</title> + <meta name="description" content="Using ads.txt / app-ads.txt to disallow buying or selling ads for a domain."/> + <meta name="theme-color" content="#212121"/> + <meta name="msapplication-TileColor" content="#ffffff"/> + <meta name="viewport" content="width=device-width, initial-scale=1"/> + <meta name="twitter:site" content="@GrapheneOS"/> + <meta name="twitter:creator" content="@GrapheneOS"/> + <meta property="og:title" content="Sitewide advertising industry opt-out"/> + <meta property="og:description" content="Using ads.txt / app-ads.txt to disallow buying or selling ads for a domain."/> + <meta property="og:type" content="website"/> + <meta property="og:image" content="https://grapheneos.org/opengraph.png"/> + <meta property="og:image:width" content="512"/> + <meta property="og:image:height" content="512"/> + <meta property="og:image:alt" content="GrapheneOS logo"/> + <meta property="og:url" content="https://grapheneos.org/articles/sitewide-advertising-industry-opt-out"/> + <meta property="og:site_name" content="GrapheneOS"/> + <link rel="icon" sizes="16x16 24x24 32x32 48x48 64x64" type="image/vnd.microsoft.icon" href="/favicon.ico"/> + <link rel="icon" sizes="any" type="image/svg+xml" href="/mask-icon.svg"/> + <link rel="mask-icon" href="/mask-icon.svg" color="#1a1a1a"/> + <link rel="apple-touch-icon" href="/apple-touch-icon.png"/> + <link rel="stylesheet" href="/grapheneos.css?29"/> + <link rel="manifest" href="/manifest.webmanifest"/> + <link rel="canonical" href="https://grapheneos.org/articles/sitewide-advertising-industry-opt-out"/> + <link rel="license" href="/LICENSE.txt"/> + </head> + <body> + <header> + <nav id="site-menu"> + <ul> + <li><a href="/">GrapheneOS</a></li> + <li><a href="/features">Features</a></li> + <li><a href="/install">Install</a></li> + <li><a href="/build">Build</a></li> + <li><a href="/usage">Usage</a></li> + <li><a href="/faq">FAQ</a></li> + <li><a href="/releases">Releases</a></li> + <li><a href="/source">Source</a></li> + <li><a href="/articles/">Articles</a></li> + <li><a href="/donate">Donate</a></li> + <li><a href="/contact">Contact</a></li> + </ul> + </nav> + </header> + <main id="sitewide-advertising-industry-opt-out"> + <h1><a href="#sitewide-advertising-industry-opt-out">Sitewide advertising industry opt-out</a></h1> + + <p>The <a href="https://iabtechlab.com/wp-content/uploads/2020/12/ads-txt-v1.0.3_Draft_in_Public_Comment_IABTechLab_2020-12.pdf">ads.txt specification</a> + provides a way to list the authorized sellers of ads for a domain. The + <a href="https://iabtechlab.com/wp-content/uploads/2019/03/app-ads.txt-v1.0-final-.pdf">app-ads.txt specification</a> + extends this to cover apps tied to the domain. As a domain owner, this is a valuable + way to crack down on fraudulent usage of your domain including by adware.</p> + + <p>For domains without any third party advertising including those without any ads at + all, you should serve both <code>/ads.txt</code> and <code>/app-ads.txt</code> from a + web server with the placeholder record defined by the specification:</p> + + <pre>placeholder.example.com, placeholder, DIRECT, placeholder</pre> + + <p>The placeholder record formally disallows buying and selling ads on behalf of the + domain including for any subdomains. This prevents fradulently buying / selling ads + for your domain anywhere that ads.txt / app-ads.txt are enforced.</p> + + <p>It's in the interest of most ad tech companies to enforce these standards due to + losses from ad fraud so adoption is increasingly widespread.</p> + + <p>Browser extension malware injecting ads into sites is very common and this is a way + for sites to hurt those malware developers where it hurts: their pocketbook.</p> + + <p>These standards have a limited scope and were primarily created to address the cost + of ad fraud for the advertising industry, but they do offer value for domain owners to + protect their reputation and discourage adware.</p> + </main> + <footer> + <a href="/"><img src="/logo.png" width="512" height="512" alt=""/>GrapheneOS</a> + <ul id="social"> + <li><a href="https://twitter.com/GrapheneOS">Twitter</a></li> + <li><a href="https://github.com/GrapheneOS">GitHub</a></li> + <li><a href="https://reddit.com/r/GrapheneOS">Reddit</a></li> + <li><a href="https://www.linkedin.com/company/grapheneos/">LinkedIn</a></li> + </ul> + </footer> + </body> +</html> |