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diff --git a/static/articles/sitewide-advertising-industry-opt-out.html b/static/articles/sitewide-advertising-industry-opt-out.html deleted file mode 100644 index ad8eef06..00000000 --- a/static/articles/sitewide-advertising-industry-opt-out.html +++ /dev/null @@ -1,65 +0,0 @@ -<!DOCTYPE html> -<html lang="en" prefix="og: https://ogp.me/ns#"> - <head> - <meta charset="utf-8"/> - <title>Sitewide advertising industry opt-out | Articles | GrapheneOS</title> - <meta name="description" content="Using ads.txt / app-ads.txt to disallow buying or selling ads for a domain."/> - <meta name="theme-color" content="#212121"/> - <meta name="color-scheme" content="dark light"/> - <meta name="msapplication-TileColor" content="#ffffff"/> - <meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover"/> - <meta name="twitter:site" content="@GrapheneOS"/> - <meta name="twitter:creator" content="@GrapheneOS"/> - <meta property="og:title" content="Sitewide advertising industry opt-out"/> - <meta property="og:description" content="Using ads.txt / app-ads.txt to disallow buying or selling ads for a domain."/> - <meta property="og:type" content="website"/> - <meta property="og:image" content="https://grapheneos.org/opengraph.png"/> - <meta property="og:image:width" content="512"/> - <meta property="og:image:height" content="512"/> - <meta property="og:image:alt" content="GrapheneOS logo"/> - <meta property="og:site_name" content="GrapheneOS"/> - <meta property="og:url" content="https://grapheneos.org/articles/sitewide-advertising-industry-opt-out"/> - <link rel="canonical" href="https://grapheneos.org/articles/sitewide-advertising-industry-opt-out"/> - <link rel="icon" href="/favicon.ico"/> - <link rel="icon" sizes="any" type="image/svg+xml" href="/favicon.svg"/> - <link rel="mask-icon" href="[[path|/mask-icon.svg]]" color="#1a1a1a"/> - <link rel="apple-touch-icon" href="/apple-touch-icon.png"/> - [[css|/main.css]] - <link rel="manifest" href="/manifest.webmanifest"/> - <link rel="license" href="/LICENSE.txt"/> - <link rel="me" href="https://grapheneos.social/@GrapheneOS"/> - </head> - <body> - {% include "header.html" %} - <main id="sitewide-advertising-industry-opt-out"> - <h1><a href="#sitewide-advertising-industry-opt-out">Sitewide advertising industry opt-out</a></h1> - - <p>The <a href="https://iabtechlab.com/wp-content/uploads/2021/03/ads.txt-1.0.3.pdf">ads.txt specification</a> - provides a way to list the authorized sellers of ads for a domain. The - <a href="https://iabtechlab.com/wp-content/uploads/2019/03/app-ads.txt-v1.0-final-.pdf">app-ads.txt specification</a> - extends this to cover apps tied to the domain. As a domain owner, this is a valuable - way to crack down on fraudulent usage of your domain including by adware.</p> - - <p>For domains without any third party advertising including those without any ads at - all, you should serve both <code>/ads.txt</code> and <code>/app-ads.txt</code> from a - web server with the placeholder record defined by the specification:</p> - - <pre>placeholder.example.com, placeholder, DIRECT, placeholder</pre> - - <p>The placeholder record formally disallows buying and selling ads on behalf of the - domain including for any subdomains. This prevents fraudulently buying / selling ads - for your domain anywhere that ads.txt / app-ads.txt are enforced.</p> - - <p>It's in the interest of most ad tech companies to enforce these standards due to - losses from ad fraud so adoption is increasingly widespread.</p> - - <p>Browser extension malware injecting ads into sites is very common and this is a way - for sites to hurt those malware developers where it hurts: their pocketbook.</p> - - <p>These standards have a limited scope and were primarily created to address the cost - of ad fraud for the advertising industry, but they do offer value for domain owners to - protect their reputation and discourage adware.</p> - </main> - {% include "footer.html" %} - </body> -</html> |